04 · Format

Trade exhibitions & expos

Stand space, design, build, staffing and follow-up. An exhibition run as a sales exercise rather than a stand rental.

Typical size
9 – 200 m² of stand
Lead time
12 – 26 weeks
Runs in
UK, EU, USA, Canada, Australia, India
Best for
Pipeline, not presence
A busy exhibition floor seen from above, with crowds moving between stands

The work

Most exhibition budgets are spent on the stand and lost in the fortnight afterwards. We treat the show as a sales exercise with a build attached: what the stand needs to do, who has to be standing on it, what gets said, what gets captured, and who chases it on the Monday.

We handle the whole chain: space negotiation with the organiser, design and build to the show's own regulations, health and safety documentation, electrics and rigging orders, freight, storage between shows, stand staffing and training, and lead capture that produces a usable list rather than a bowl of business cards.

We work across the UK exhibition estate, from ExCeL and Olympia in London to the NEC in Birmingham, Manchester Central and the SEC in Glasgow, and across the European, North American, Australian and Indian show calendars for exhibitors going the other way.

Formats we run

The shapes this usually takes.

  • 01Shell scheme upgrade
  • 02Custom space-only build
  • 03Multi-show tourable stand system
  • 04Shared pavilion for a group of exhibitors
  • 05Hosted-buyer stand with a meeting programme

What we deliver

Included in the scope as standard.

  • Show selection and space negotiation
  • Stand design, build, install and derig
  • Organiser compliance, risk assessments and method statements
  • Electrics, rigging, furniture and AV ordering
  • Stand staffing, briefing and shift management
  • Lead capture, qualification and a scored follow-up list
  • Freight, storage and between-show refurbishment

Anything outside this list is quoted separately and shown to you before it is committed. Nothing gets contracted on your behalf that you have not seen priced.

How it runs

Brief to report, one lead.

  1. 01

    Brief

    We take the objective before the format. What has to be true after this event that is not true now: a listing, a distributor, a launch date met, a room that renews next year.

  2. 02

    Proposal

    A written scope with a costed budget, a venue or show shortlist, a date-by-date plan and a clear statement of what sits with us and what stays with you.

  3. 03

    Build

    Contracting, design, production, permissions and paperwork. You get one project lead and a single schedule, not four suppliers with different versions of the truth.

  4. 04

    Delivery

    Our crew is on site from install to derig. Whatever happens on the day is ours to solve; you should be talking to guests, buyers and press.

  5. 05

    Report

    Numbers and outcomes against the original objective, plus the assets, the lead list and an honest note on what we would change next time.

Related formats

The Gateway of India in Mumbai with crowds gathered in front of it

Cross-border exhibitions & trade missions

Indian industry into the UK, Europe, USA, Canada and Australia, and each market back into India: delegation, pavilion, buyers and paperwork.

Business guests talking over drinks at a networking reception

Buyer–supplier meets & matchmaking

A room of scheduled one-to-ones between people who actually buy and people who actually supply.

A table laid with drinks and small plates for a tasting showcase

Tasting rooms & F&B showcases

Coffee, tea, drinks and food put in front of buyers properly, in a sequence and a setting that let the product show what it can do.

Have a trade exhibitions brief?

Send us the objective, the rough date and the rough headcount. You will get a written scope and a costed budget, usually within three working days.

Send us a briefAll 12 formats