02 · Format

Brand activations & roadshows

Sampling, demonstration and pop-up retail that travels. One build, repeated city by city without losing its edge.

Typical size
4 – 12 locations
Lead time
10 – 20 weeks
Runs in
UK-wide
Best for
Trial, sampling and reach
Confetti falling over a crowd at a large brand activation event

The work

An activation earns its budget on repetition. The first build is a design problem; the fifth is a logistics one. We design for the tour from the start: a kit that fits the van, assembles in under two hours, survives a wet Saturday in Leeds and still looks new in Bristol three weekends later.

Typical programmes run four to twelve locations across a season: retail concourses, transport hubs, festivals, high-street pop-ups and host-brand venues. We handle site licensing and landlord permissions, crew rotation, stock replenishment and the data capture that tells you which city justified itself.

Every date reports the same numbers: footfall, samples served, conversations held, opt-ins collected and stock consumed. That lets the tour be cut or extended on evidence rather than on impression.

Formats we run

The shapes this usually takes.

  • 01Multi-city sampling tour
  • 02High-street or shopping-centre pop-up
  • 03Festival and event-site presence
  • 04Transport hub and commuter activation
  • 05Host-brand residency inside a partner venue

What we deliver

Included in the scope as standard.

  • Tourable stand or unit design and build
  • Site sourcing, licensing and landlord permissions
  • Crew recruitment, brief and rotation across dates
  • Stock forecasting, delivery and replenishment
  • Data capture, opt-in handling and daily reporting
  • Transport, storage and between-date refurbishment

Anything outside this list is quoted separately and shown to you before it is committed. Nothing gets contracted on your behalf that you have not seen priced.

How it runs

Brief to report, one lead.

  1. 01

    Brief

    We take the objective before the format. What has to be true after this event that is not true now: a listing, a distributor, a launch date met, a room that renews next year.

  2. 02

    Proposal

    A written scope with a costed budget, a venue or show shortlist, a date-by-date plan and a clear statement of what sits with us and what stays with you.

  3. 03

    Build

    Contracting, design, production, permissions and paperwork. You get one project lead and a single schedule, not four suppliers with different versions of the truth.

  4. 04

    Delivery

    Our crew is on site from install to derig. Whatever happens on the day is ours to solve; you should be talking to guests, buyers and press.

  5. 05

    Report

    Numbers and outcomes against the original objective, plus the assets, the lead list and an honest note on what we would change next time.

Related formats

A speaker presenting on a lit stage to a seated audience at a product launch

Product & service launches

A launch that puts the product in the right hands on the right day, in front of press, buyers and the trade at once.

The interior of a newly fitted restaurant ready for its opening

Store, venue & site openings

Opening week handled end to end: the ribbon, the neighbours, the local press and a first fortnight that actually trades.

A busy exhibition floor seen from above, with crowds moving between stands

Trade exhibitions & expos

Stand space, design, build, staffing and follow-up. An exhibition run as a sales exercise rather than a stand rental.

Have a activations & roadshows brief?

Send us the objective, the rough date and the rough headcount. You will get a written scope and a costed budget, usually within three working days.

Send us a briefAll 12 formats